Companies can get an edge over the competition by embracing automated solutions to test apps and services in any location, on any device, at any time.
Not so long ago, the customer journey used to be quite simple, and most of all, linear: a consolidated progrssion from awareness, research, purchase, to retention. Today’s customer journey is no longer linear. It is now full of twists and turns, with multiple touch points along the way,
offline and online. Whether it is B2B or B2C, customers are jumping back and forth troughout the different phases, and they have a whole new set of expectations when it comes to interacting with diffrent types of brands.
Digitalization has profoundly changed the picture and will continue to shape the “new normal”. In depth understanding of quickly-changing, ever-evolving customer needs and expectations is therefore crucial to success.
Focus on understanding what drives value for customers.
Being able to adapt to these new needs and expectations, evolve further and create more value, along with understanding where areas
See just how much we can accomplish online.
The COVID situation has clearly accelerated the transition of consumers towards online purchasing. Today, we are all inclined to
The consumption of digital content is expected to be smooth, fast and reliable from a variety of devices.
The ability to release applications and enhancements more quickly can determine the success or failure of any business.
Quality assurance for digital services has become business critical to retain the current customer base and increase global revenue.
An app as well as a website are now equivalent to your store location.
Technological complexity has increased the number of variables that may impact the performance of your service.
It’s imperative that it works seamlessly from phone to tablet to laptop, from an old Android to a brand new iOS device, from LAN cable to 5G.
Automated testing allows you to accommodate the growing list of tessting requirements to ensure a high-performing online experience. Comprehensive quality assurance can only improve the end customer’s experience, but also shorten time-to-market, increase productivity and turn customers into advocates.
In addition, automated testing has the ability to execute the same action in the same way every time. You can even utilize automated testing to check the functionality of the front-end interface 24/7 and have it trigger an alarm in case of failure. This enebles you to locate the root cause of any problem before customers are impacted.