Retail and Ecommerce
Gain an edge over the competition by embracing automated solutions to test applications and digital services in any location, on any device, at any time.
Not so long ago, the customer journey was quite simple and linear. It was a consolidated progression:
Today’s customer journey is no longer linear.
It is full of twists and turns with multiple touch points along the way, offline and online. Whether it is B2B or B2C, customers are jumping back and forth throughout the different phases, and they have a whole new set of expectations when it comes to interacting with different types of brands.
Digitalization will continue to shape the new normal.
An in-depth understanding of ever-evolving customer needs and expectations is crucial to success.
Focus on what drives value for customers
Almost anything can be accomplished online
Digital content must be smooth, fast and reliable from any device
Quality assurance for digital services has become business critical
Technological complexity has increased potential variability
Automated testing allows you to accommodate the growing list of testing requirements to ensure a high-performing, online experience.
Comprehensive quality assurance can not only turn customers into advocates, but also shorten time-to-market and increase productivity.
By adopting automated testing, you can execute the same action in the same way every time with improves the integrity of your test results. You can even utilize automated testing to check the functionality of the front-end interface 24/7 and have it trigger an alarm in case of failure.
This enables you to locate the root cause of any problem before customers are impacted.
The Benefits are Direct and Meaningful
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