Retail and Ecommerce

SEGRON’s DNA is the ability to orchestrate all testing demands through a comprehensive set of innovative solutions.

Gain an edge over the competition by embracing automated solutions to test applications and digital services in any location, on any device, at any time.

Not so long ago, the customer journey was quite simple and linear. It was a consolidated progression: 

  1. Awareness
  2. Research
  3. Purchase
  4. Retention

Today’s customer journey is no longer linear.

It is full of twists and turns with multiple touch points along the way, offline and online. Whether it is B2B or B2C, customers are jumping back and forth throughout the different phases, and they have a whole new set of expectations when it comes to interacting with different types of brands.

customer journey

Digitalization will continue to shape the new normal. 

An in-depth understanding of ever-evolving customer needs and expectations is crucial to success.

Focus on what drives value for customers

Businesses must be able to adapt to these new needs and expectations by creating more value and understand where areas of future growth may lie.

Almost anything can be accomplished online

The COVID situation has clearly accelerated the transition of consumers towards online purchasing. Today, we are all inclined to say that a business’s online presence has a predominant role in building the customer experience. Elements that were considered marginal only a few years ago are now turning points to engage your audience, ensure conversion and build trust.

Digital content must be smooth, fast and reliable from any device

The ability to release applications and enhancements more quickly can determine the success or failure of any business.

Quality assurance for digital services has become business critical

Your application and website are now equivalent to your store location. They must be impeccably maintained to retain your current customer base and increase global revenue.

Technological complexity has increased potential variability

It’s imperative that all digital services perform seamlessly from phone to tablet to laptop, from an old Android to a brand new iOS device, from LAN cable to 5G.

Automated testing allows you to accommodate the growing list of testing requirements to ensure a high-performing, online experience. 

Comprehensive quality assurance can not only turn customers into advocates, but also shorten time-to-market and increase productivity. 

By adopting automated testing, you can execute the same action in the same way every time with improves the integrity of your test results. You can even utilize automated testing to check the functionality of the front-end interface 24/7 and have it trigger an alarm in case of failure. 

This enables you to locate the root cause of any problem before customers are impacted.

The Benefits are Direct and Meaningful

Immediate detection of issues in the purchasing process has a direct impact to the bottom line.

Besides ensuring a delightful online experience for your customers, you are now able to focus on improvements to decrease abandon rates, increase conversion rates and identify opportunities for upselling.

By adopting automated testing, you can quickly respond to changes in technology and exceed expectations with a flawless and optimized online customer journey.

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