Telecommunications
SEGRON offers future-proof test automation solutions for a full suite of the telecommunications environment for faster and more comprehensive service verification.
As new technologies enter the market, network providers have to cope with new levels of complexity. At the same time, interworking emerging technology into existing networks has become business-critical.
SEGRON active end-to-end test automation solutions using real smartphones ensure optimal QoS and QoE for remote end users and enable CSP’s to proactively mitigate customer churn.
SEGRON offers future-proof test automation solutions for a full suite of the telecommunications environment for faster and more comprehensive QoE service verification
- MOVING FROM QoS TOWARDS QoE
Due to endless options of handset models, operators and plans today, telco B2C businesses need to retain subscribers by simply prodiving the best possible and reliable experience. - 5G, COMPLEX NETWORKS AND CLOUD MIGRATION
Following the technology evolution path towards 5G, it is key to support the development, deployment and optimisation of service and networks by means of automated testing. - CONNECTED EVERYTHING
Not only the types of devices are increasing rapidly, but also the demand of inter-connecting them. - AI AND ML
Rise in the adoption of AI and ML in automation testing is an essential factor driving the automation testing market
QoS AND QoE BECOME THE FOCUS PARAMETERS
For a CSP to achieve service assurance, a holistic, comprehensive and adaptable monitoring and testing approach is required.
Even if communications networks are stable and working correctly at a certain point in time, they are constantly exposed to threats that can degrade the QoS. Disruptions can arise from failures in core network infrastructure, congestion arising from increased throughput demand and Radio Access Network issues such as environmental outages or interference.
In some cases, connectivity from and to machines is also required, leading to the deployment of a huge number of IoT wireless modems. Adding so many devices, each with connectivity and throughput requirements, creates a significant demand on network resources and can be disruptive.
Alongside this rapid technology evolution, the platforms on which the services are deployed have undergone a massive change and moved from vendor-specific hardware platforms towards cloud-based deployments, the adoption of Open RAN (ORAN) network infrastructure and even the development of additional services from 3rd party manufacturers. The critical factor is that everything must operate seamlessly across all radio and wireline access networks and network domains.
CSPs should primarily look at avoiding customer dissatisfaction, meaning avoiding customer incidents on one side, and reduce mean time to repair with proactive troubleshooting.
Here, CSPs need active testing solutions that not only accurately monitor the performance of the network but also enable troubleshooting interventions at the earliest possible time.
HOW WE CREATE VALUE FOR OUR CLIENTS
- IMPROVE THE QUALITY OF DIGITAL SERVICES
Ensure comprehensive quality assurance with any device, anytime, anywhere. - SHORTEN TIME TO MARKET
The ability to release services and applications quickly on any device defines the future success or failure of any business. - SHAPE ACTIONS WITH DATA
Unlock business opportunities through a data-driven approach. - INCREASE PROFITABILITY
Maximize the bottom line results, by reducing payroll cost, improving productivity and efficiency.
SEGRON'S SOLUTIONS
To address the need to quantify the QoE from an end-user experience, in a truly representative way, SEGRON’s innovative platform uses real smartphones to verify the end-user’s actual experience of the same services as applications an enterprise client would use.
This offers additional advantages of being future-proof, capable of conducting automated testing for new and legacy technologies, domestic and roaming services, and revenue assurance.
SEGRONs Automation Testing Framework (ATF) provides a flexible range of building blocks to create various automation tasks depending on customer requirements for different use cases like lab acceptance testing or live network service verification and monitoring.
For day-to-day operations, pre-defined automation tasks can be performed ad-hoc or set to run periodically, this facilitates a CI/CD (continuous integration/continuous deployment) agile environment to accelerate time- to-market with new services, as well as continuous monitoring for immediate detection of concerns.
ATF can be used across all available services or technology from legacy PSTN and ISDN connections towards 5G, SIP, and IMS-based service testing. Furthermore, CSPs can test anything the smartphones and devices are capable of, such as OTT apps, without integrating new hardware. Additionally, SEGRON’s Beyond End2End capabilities interact with the entire service chain. The solution integrates with the related databases and verifies signaling interactions between the nodes used for the enablement of an enterprise’s services. This enables quick root cause analysis and hastens troubleshooting when service issues are detected.
Let’s not forget that response time is still critical. That’s why modern test solutions must have the advanced capabilities to handle the complexity and extreme demands of the today’s multi-dimensional networks. But also, the process of identifying and ultimately repairing faults that occur in the field.
In such a complex, data-intensive environment, Machine Learning has a role. A testing solution such as SEGRON’s intelligent Device Automation (iDA) is powered by artificial intelligence (AI) and machine learning (ML) to introduce new and pre-released devices into the test environment.
This enables CSPs to proactively identify performance variability introduced by different types of devices/ device operating systems and enables an active testing with the latest devices and firmware versions to detect interoperability issues within your device and your network & services. Only SEGRON offers this extra level of verification to help CSPs differentiate from their competition.
Cross-border requirements must also be address and that is why Delivering exceptional roaming service is a significant challenge for all CSPs. SEGRON’s Global Service Enabler (GSE) is the only tool in the market that uses real smartphones to assure the best quality for voice and data performance in roaming.
By using active testing solutions with the capabilities of SEGRON’s, CSPs are empowered to seize new business opportunities, collaborate with VIP enterprise clients, and grow their business by achieving outstanding test quality in record time.
Insightful reporting and test logs drive quick troubleshooting, pointing engineers to the root cause in record time. 24/7 monitoring, alerting your service operations team of issues immediately. With the right active testing solutions, CSPs can provide optimal quality of service and quality of experience.
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