Getting Familiar with Test Automation

A few months ago, I decided to embrace a new challenge in my career with an up and coming technology company. I still remember when I was first familiarizing myself with the basics of test automation. In the beginning, I must admit I had the feeling that it was a very technical and vertical business that addressed requirements and demands for specific industries only. Test automation seemed to be something that only engineers, CTOs or CIOs needed to be concerned about.

But as I dug into it more, I understood that test automation relates to a numbers of challenges across industries and throughout an organization. Suddenly, I realized that in my previous roles and positions, I could have used such a solution. It surely would have made my life as a marketer and digital expert much easier.

When we are talking about test automation, the telco industry is the traditional use case, running multiple test suites to ensure network quality for their subscribers. But these days, almost every company interacts with their customers via digital services and applications. As a result, a number of other industries are jumping into the picture, such as healthcare, finance, banking, automotive and e-commerce. 

There are so many different needs and challenges at play today that are increasing the relevance of the test automation market. 
 It’s not only increasing customer expectations, or the advent of 5G, or new methodologies like agile development that are changing the way companies innovate. It’s not only about the number of new devices that are continuously being released, the incredible pace of today’s technology, or the speed of digital transformation. It’s not only the changes that 2020 and COVID-19 brought on. 
It’s the culmination of all of these factors coming together in today’s world that call for a new approach to testing digital services.

Test automation enables organizations to face all of these challenges. With test automation, hundreds of test cases can be executed in a single day, in the exact same way, over and over again, on any device, anywhere. Instead of performing repetitive, time consuming, manual tests, test engineers can focus on reviewing test results, troubleshooting and fixing the problems.

In December 2019, a global survey conducted by a US software firm, Compuware, revealed that most enterprises think manual testing is one of the major hindrances to a business’s success. More than 90% of respondents believed that test automation is the single most crucial factor in accelerating innovation. However, the survey also found that only 7% of enterprises automate tests on the mainframe, indicating the considerable market opportunity for automation testing.

This is why the market size of test automation is globally impacted by a CAGR growth of 14%+ increase year over year, bringing the market value to $35b in the next few years. Moreover, the power of automation with the support of AI introduces even more opportunities for growth. It has become clear that manual testing is no longer a realistic option due to the number of variables that come into play to ensure quality and the time required to perform comprehensive test suites.

Any industry offering digital services can experience the benefits of automated testing.  The ability to perform hundreds of tests in a day is a huge benefit to productivity. You can rely on accurate test results and identify the root cause of failures more quickly.  Shortened time-to-market reduces your costs and improves your competitive position because you can deliver products and services to your customers faster than ever, increasing your revenue.  

As it turns out, automated testing in no longer a luxury for big players.

This new line of blog articles will explain more in details moving forward what are the use cases, the benefits and the application of test automation in different industries and companies, regardless of their size. And how SEGRON can execute all of this for you.

Rita DAgostino

Rita DAgostino

Rita offers over 15 years of international marketing experience with large organizations. She has served in global, rapidly evolving, highly-competitive business environments. As a digital marketing and big data expert she has a firm view on innovation, and she has joined SEGRON to oversee the marketing and PR operations.

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