segron logo

How Automated Testing Improves the End Customer Experience

Not so long ago, the customer journey used to be quite simple, and most of all, linear: a consolidated progression from awareness, research, purchase, to retention. Customer’s visited brick and mortar stores which gave brands the opportunity to deliver a face-to-face sales pitch. If clients had a post-purchase problem, companies were typically able to discuss it with them to come to a suitable solution. Word-of-mouth reviews were literally passed verbally among friends, family, and acquaintances.

Today’s customer journey is no longer linear. It is now full of twists and turns, with multiple touch points along the way, offline and online. Whether it is B2B or B2C, customers are jumping back and forth throughout the different phases, and they have a whole new set of expectations when it comes to interacting with different types of brands.

Customer Journey

Digitalization has profoundly changed the picture and will continue to shape the “new normal”. In depth understanding of quickly-changing, ever-evolving customer needs and expectations is therefore crucial to success.

First of all, we have to focus on understanding what drives value for customers, which may or may not be related to new technologies. Being able to adapt to these new needs and expectations, evolve further and create more value, along with understanding where areas of future growth may lie, will define the success or failure of any business.

Not long ago, companies were focused on how the offline and online experiences they offered to their customers could complement each other. Maybe the website was intended to attract customers, and the store would provide the personalized touch to ensure sales conversion. The idea was to use both channels together as tools to increase customer satisfaction. Exclusive use of online channels were intended only for millennials and the digital-savvy.

However, 2020 allowed us all to see just how much we can accomplish online. People worked from home exclusively, ordered groceries and cooked meals online, and even celebrated weddings and holidays over the internet. The COVID situation has clearly accelerated the transition of consumers towards online purchasing. Today, we are all inclined to say that a business’s online presence has a predominant role in building the customer experience.

Elements that were considered marginal only a few years ago are now turning points to engage your audience, ensure conversion and build trust. You must have a smooth experience across all devices, a website that loads quickly and a responsive customer care team available on multiple messaging apps. These are just a few of the factors that influence today’s customer experience.

Now, more than ever, the consumption of digital content is expected to be smooth, fast and reliable from a variety of devices. The ability to release applications and enhancements more quickly can determine the success or failure of any business.

Quality assurance for digital services has become business critical to retain the current customer base and increase global revenue. Your app and website are now equivalent to your store location. A poor-functioning app is essentially a reflection of your brand.

E-commerce testing

Unfortunately, technological complexity has increased the number of variables that may impact the performance of your service. It’s imperative that it works seamlessly from phone to tablet to laptop, from an old Android to a brand new iOS device, from LAN cable to 5G.

Companies can get an edge over the competition by embracing automated solutions to test apps and services in any location, on any device, at any time. Automated testing allows you to accommodate the growing list of testing requirements to ensure a high-performing online experience. Comprehensive quality assurance can not only improve the end customer’s experience, but also shorten time-to-market, increase productivity and turn customers into advocates.

In addition, automated testing has the ability to execute the same action in the same way every time. You can even utilize automated testing to check the functionality of the front-end interface 24/7 and have it trigger an alarm in case of failure. This enables you to locate the root cause of any problem before customers are impacted.

Specifically, in terms of an e-commerce business, the benefits are direct and meaningful. Immediate detection of issues in the purchasing process has a direct impact to the bottom line. And besides ensuring a delightful online experience for your customers, you are now able to focus on improvements to decrease abandon rates, increase conversion rates, and identify opportunities for upselling.

The customer journey isn’t what it used to be; technology is playing a key role in the experience and customer expectations are evolving. Businesses that want to be competitive need to be ready to adapt. By adopting automated testing, you can quickly respond to changes in technology and exceed expectations with a flawless and optimized online customer journey.

Search
Tags

Interested in our Products ?

Scroll to Top
Segron logo black blue

Senior SaaS System Administrator

Technical Skills :
  • Oversee the sysadmin related tasks in our SaaS infrastructure (partially cloud based, partially bare metal)
  • Daily operation and maintenance of the system
  • Analysing and resolving incidents
  • Follow and help improving the incident and change management procedures
  • Design procedures for system troubleshooting and maintenance
  • Incorporating base OS updates and security patches
  • Ensure that systems are safe and secure against cybersecurity threats by raising change requests where potential threat is possible
  • Performing SW updates for the Segron SaaS SW stack (distributed architecture with clusters)
  • Configuring solutions like reverse proxy, firewalls, etc.
  • Building tools to automate procedures & reduce occurrences of errors and improve customer experience
  • Tutoring & coaching newcomers & less senior experts in the team
  • Interworking with the architects and IT admins of Segron to have the SaaS procedures inline with the Segron processes
Non-technical skills:
  • We are looking for a self-motivated, self-improving individual with a highly independent mindset and open and straightforward technical communication to help us to improve and maintain our cloud infrastructure of our powerful end-to-end testing solution ATF (Automated Testing Framework)
  • 3+ years hands-on experience with operation and monitoring of cloud / linux systems
  • 3+ years of hands-on experience with network devops elements: configuring routers, switches, networks
  • Hands-on experience with running live systems with infrastructure as a code mode of operation
  • Specific knowledge which brings direct advantage: Docker, Docker Compose, Grafana, Prometheus, Ansible, Debian Linux OS administration, Security
  • Experience in building and maintaining distributed systems (incl. redundancy, resiliency, load-balancing) is welcome
  • Excellent knowledge of English
Location :
  • Place of work: Bratislava (partially home office possible)
  • Rate: from 30 EUR/hour (possible higher rate, depends on experience)
Segron logo - The Next Generation of Active Testing
Segron logo black blue

CI/CD Senior Developer

Technical Skills :
  • A senior role with a proven expertise in software development, cloud computing, DevOps, and CI/CD
  • Experience in planning, designing, and overseeing the CI/CD strategy and architecture on the level of organization
  • Ability to tailor testing strategies which define and follow the best practices, standards, and policies for the software delivery process
  • Hands-on experience in creating and managing CI/CD pipelines and workflows (PaaC)
  • Ability to evaluate and recommend the best tools, technologies, and methodologies for the CI/CD implementation
  • Prior hands-on experience working with different CI/CD toolsets (Jenkins, Bitbucket, GitLab, artifactory, Ansible ..)
  • Proficient with DevOps tools API automation capabilities
  • Proficient with Atlassian Tools (BitBucket, Jira, Confluence) and agile SW development methodologies
  • Familiar with cloud patterns and best practices
  • Familiar with web performance best practices
  • Comfortable working in cloud DevOps ecosystem
  • Comfortable working with Linux platforms
  • Initial working experience in SW development is an advantage.
Non-technical skills:
  • Effective communication with technical as well and business stakeholders
  • Self-motivating, self-improving mindset
  • Ownership of relevant industry certificates is a plus
Location :
  • Location: Bratislava, Slovakia (with hybrid flexibility)
  • Rate: from 30 EUR/hour (possible higher rate, depends on experience)
Segron logo - The Next Generation of Active Testing
Segron logo black blue

Test Automation Engineer

Job description, responsibilities:

  • ATF system configuration, integration, operations & maintenance in customer environments.
  • Building tools to automate procedures & reduce occurrences of errors and improve customer experience.
  • Hardware Verification, Testing and Preparation within the Staging Process.
  • Contribution to customer and service partner technical support across multiple accounts by sufficiently managing priorities and deadlines for own work.
  • Segron Laboratory equipment configuration and maintenance support.
  • Hardware order and logistics support.
  • Problem analysis of ATF issues, troubleshooting and fault correction.
  • Interface towards SEGRON Development Team in case of product or software issues.
  • Interface towards the SEGRON Technical Sales Team to support planned activities.
  • System and Integration documentation and guidelines.
  • Perform root cause analysis for production errors.
  • Deployment of software updates and fixes.
  • Ability to work in a team environment serving multiple global customers.
Requirements/ Skills:
  • Excellent knowledge of English
  • Operating Systems: Linux, Windows, MacOS
  • Good Knowledge of Containers and Virtual Machines
  • Telco experience welcome
  • Python or other scripting experience or knowledge preferable
  • Educational Qualification: Computer Science/Engineering or work experience equivalent
  • Work Experience: 3-4 years preferred
Others:
  • Full time job (employment)
  • Offered salary: from 1500 Euro (possible higher, depends on seniority and skills level)
  • Variety of financial benefits
  • Place of work: Bratislava
Segron logo - The Next Generation of Active Testing
Segron logo black blue

Senior Python Developer

Technical Skills :

  • A solid, experienced SW developer with at least 10 years of experience in active SW development in different programming paradigms
  • Minimum 5 years of professional Python development experience
  • Master or college degree from Computer Science, Mathematics or STEM domain
  • Well educated in design and programming patterns that increase software’s efficiency and readability.
  • Very good analytical and problem solving skills.
  • At least three skills out of the following 4 skills are requested:
    • Microservices based architectures (Docker containers)
    • Linux
    • Ansible
    • Robot  Framework
  • Comfortable with sysadmin and DevOps skills (Ansible, YML files, Network Programming, IP protocols, designing and developing proxy servers for different protocols – example: streaming, integrating and compiling third party libraries on Linux (Debian))
  • Proficient with Atlassian Tools (BitBucket, Jira, Confluence) thorough understanding of Git and version control best practices
  • Familiar with cloud patterns and best practices
  • Familiar with web performance best practices

Non-technical skills:

  • Ability to work under pressure
  • Ability to abstract and explain your work
  • Strong understanding of Agile development process and experience working in an agile team
  • Strong communication skills with both technical and non-technical stakeholders
Location :
  • Bratislava, Slovakia (with hybrid flexibility)
  • Rate: from 35 EUR/hour (possible higher rate, but depends on experience)
Segron logo - The Next Generation of Active Testing